Carne Genuina tells the story

Antibiotic resistance

A phenomenon that is starting to worry more and more farmers and consumers: we are talking about antibiotic resistance in animals.

Our cattle breeds

The love for these animals leads us to offer not only Italian cattle breeds but also the best foreign cattle breeds that have adapted perfectly to the climate of our peninsula.

Free range chicken

The pinnacle of the peasant tradition is free-range farming, which guarantees an inimitable flavor and represents added value

The pink card

Aaron Franklin's secret to delivering barbecue meat like no other: using butcher paper

Pino Puglisi : hazelnuts

The butcher from Turin who managed to overturn closed-cycle farming with the introduction of hazelnuts into the diet

Vacuum-packed meat

Vacuum-packed meat: a method of preservation and transport that guarantees the maintenance of the organoleptic qualities of the product

Sex and meat

Recent Dutch research states it with absolute certainty: red meat is also good for sex

Meat isn't bad

The trial against red meat ended with the triumph of common sense: an unexpected, compelling and positive result

Feast on the Hague

A party to tell a story of life in the countryside, characterized by good customs, good food and good company

History of beef

From the Middle East to Asia, then to Europe and finally to Northern Africa and the Americas: a continuous evolution of the species

Animal welfare

Full respect for animals allows us to rediscover traditional and authentic values, avoiding waste and following the rhythms of nature

Online butchers

A revolution in the food sector which, driven by web technologies, allows you to have an online butcher's shop and excellent meat just a click away

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Carne Genuina tells the story