Carne Genuina tells the story

Grass-fed meat: a healthier and more sustainable alternative

An alternative that offers benefits for health and the environment, and an ethical choice that enhances animal welfare.

Sustainability and meat consumption: two terms that can clash... not if you know how to do it well.

Is meat bad for you? Misinformation hurts more! Here are the most popular myths about meat and their explanation.

How do you become a company that produces zero impact meat? With passion, dedication and many small steps!

The production of Italian meat boasts the podium for water sustainability, here's another reason to bring it to the table.

Sustainability: to get to the top you need to start from the bottom, here's how.

Agrivoltaics and photovoltaics let's clarify the terms that will soon become everyday life. Or maybe not?

100% Italian meat still amazes, which is why we are on the sustainability podium.

Water is an irreplaceable primary good necessary for the agri-food sector: here's how it is used.

Italian meat and the Italian agricultural sector affirm and endorse their importance, here is the 2021 GreenItaly report.

Carbon neutrality and short supply chain: here's how to reduce the polluting impact of ruminants and offer sustainable meat consumption.