They write about us
Sprint start for the crowdfunding of the Carne Genuina start up
September 5, 2023
Raised on Opstart more than 150 thousand euros in one day, goal of 800 thousand. Development around the concepts of traceability, well-being and biodiversity.
Carne Genuina, the innovative start-up that aims at sustainability and well-being
August 13, 2023
Environmental sustainability, animal welfare and protection of biodiversity. These are the pillars of the "Carne Genuina" brand, the innovative start-up with roots in Treviglio, which in less than ten years has grown to present itself, today, as the most innovative project linked to the production and sale of online meat in Italy
"We will become a food-tech company"
July 25, 2023
The first one was good. The ambitious growth of the "Carne Genuina" start-up continues which, after the 170 thousand euros financed at its debut in crowdfunding, has launched a new operation which aims to raise another 800 thousand euros from September.
The electrical engineer who produces meat and restores the environment
March 14, 2022
It was a short step from a degree in electronic engineering to returning to the family farm for Mattia Assanelli from Treviglio who founded, with his brother Simone, the Carne Genuina start-up, with the aim of producing zero impact meat. The project has already raised 150 thousand euros thanks to crowdfunding with a campaign on Opstart.
Treviglio, the old farmhouse becomes a startup: zero impact meat.
February 21, 2022
Producing quality meat while respecting the environment is possible. Mattia Assanelli, CEO of Carne Genuina, an innovative startup founded in 2020 in Treviglio, the capital of the Lower Bergamo area, is convinced of this. "At the beginning – says Assanelli – it was a challenge, but we showed everyone that it can be done. My family has been raising cattle since the end of the nineteenth century, but today anyone who does this work has the duty to evolve, because the focus has changed of consumers towards the environment".
Startup: Carne Genuina launches crowdfunding for zero impact production
February 14, 2022
"At the beginning it was a challenge, but we showed everyone that it can be done. My family has been raising cattle since the end of the nineteenth century, but today anyone who does this work has the duty to evolve, because consumers' attention towards environment and why it is right that each of us takes responsibility for preserving it."
Startup: Genuine Meat crowdfunding for zero impact farming
February 14, 2022
In this scenario, Carne Genuina immediately took on a leading role that goes beyond the delivery of the products. Despite being an online service, we offer a memorable shopping experience directly from the breeder. We establish an authentic relationship with our customers also supported by the constant and transparent narration of the agricultural reality and by the promotion of conscious consumption of food and resources. Always respecting the environment and sustainability."
Genuine meat with zero impact, the Italian startup plants trees in Kenya and focuses on crowdfunding
February 10, 2022
One kilo of beef produces 25 kg of CO2, but producing quality meat while respecting the environment is possible. Mattia Assanelli, CEO of Carne Genuina, explains it: “We offset carbon dioxide emissions and focus on the territory by involving family-run companies”.
Genuina, the startup that plants trees in Kenya to minimize the impact of livestock farming and is now launching crowdfunding.
February 10, 2022
“It was a challenge at first, but we showed everyone that it can be done.” Mattia Assanelli, CEO of Carne Genuine, tells the story. An innovative startup founded in Treviglio in the province of Bergamo in 2020, but with very distant origins.
Genuine meat, zero impact cuts directly to your home.
February 9, 2022
Deliveries throughout Italy with refrigerated courier. The Treviglio (BG) startup collaborates with family-run companies and expert butchers in the sector to ensure superior meat quality.
The Treviglio farm is growing more and more, aiming to have Italian Kobe meat and also preparing the planting of dozens of baobabs in Kenya.
January 10, 2022
A network of family farms that offer the fruits of their farms directly to the public, guaranteeing on the one hand authenticity and on the other, the first in Italy, zero emissions. It is the dream that the innovative Treviglio start-up created by Mattia Assanelli cultivates. A company born in 2016 with the name "Bovì" and now become "Carne Genuina".
The delicacy from Japan: Kobe beef on the farm "In a couple of years the pure breed".
August 23, 2019
From September the first Kobe made in Treviglio will be launched on the market. Not yet genetically pure, like the Japanese one bred in the city of the same name on the Osaka bay, but still Kobe, with the typical marbled appearance. It is the latest innovation from Bovì, the small start up for the sale of meat online created by Mattia Assanelli.
"Bovì" created by Mattia Assanelli, a breeder from Treviglia on the family farm and an electronic engineer: "This is how we relaunch our production. The companies in the area on a single platform"
February 4, 2016
Technically it is a telematic platform that allows you to mediate directly between the producer and the end customer, in practice with a mobile phone you can send the meat from the cattle raised in the stable near your home to your home. For some time the world of agriculture has been trying to renew itself by seeking new paths. One of these starts from Treviglio and the "Bovì" application created by Mattia Assanelli who is experimenting it on the family farm.
